Case study: Lorraine runs a digital marketing agency in Melbourne, Australia. When she contacted me in August 2013 to consult with her company, one of the main issues was the fact that she never seemed to have time to work on her own business.
Lorraine says: “My business is mostly busy – thankfully – and most of my day is spent working on projects for clients. I have noticed though, that we’ll be very busy with several client projects at the same time – but because we are so busy with that, I don’t have time to work on my own business. Things like marketing, goal reviews and future planning goes out the window. The downside is that the business goes into slumps. We’ll complete several projects and then have a quiet time, with little new business coming in. Then I’d have time to hit the marketing trail again, resulting in new business and the entire cycle starts all over again. This peak-and-trough style of business was taking its toll on my stress levels and I knew something had to change.”
To remedy Lorraine’s business issues, we created and implemented goal and action plans and made several changes to her systems and processes. One of the smallest, but most impactful, changes was how she scheduled her weekly tasks.
We agreed to block time out in her diary for “own business projects”. Lorraine now schedules a meeting with herself, once a week, to work on projects for her own business. For three hours per week, she works on marketing her business, reviewing her goals, product development etc.
“The mere act of scheduling this special time in my diary – blocking the time out – created an automatic commitment in my mind. I now treat all of these blocks of time as I treat any other client meeting or appointment. By now, working on my business for three hours per week, has become habit. What is interesting is how my business’s cash-flow has stabilised. With continuous marketing and follow-up, we now have continuous new business coming in.”
Are you too busy to work on your own business? Why not commit to an “own business project” time slot in your diary – the results will amaze you.
Tiana Wilson-Buys is a “Get Stuff Done” Business Coach and Productivity Strategist. She offers a free 10-Day Time-Saving Tactics programme via e-mail which you can find here.